The Australian Hair Fashion Awards returned to Luna Park, Sydney, on Monday 13th December, welcoming over 600 industry members to sit, eat, network, and celebrate this years’ best in business, innovation, and creativity.
The event partnered with Dyson for the second year running and delivered the usual high energy runway interval, this year parading the brand’s styling power via Styling Ambassador, Renya Xydis and the 2020 – 2021 FAME Team, led by Lauren McCowan.
The evening included a standout show from powerhouse singer songwriter Ricki-Lee and delivered the ultimate end of year celebration for an industry that has yet again, navigated a challenging 12 months.
Davroe was delighted to announce a momentous award for our brand. CURLiCUE Cleansing Clay + Deep Conditioning Rinse + Hydrating Hair Oil won the Best New Professional Haircare Product category at the Annual Australian Hair Fashion Awards.
Our Director Mary said of the win, “With such a high calibre of international brands and products nominated in this category, we feel privileged to be recognised in these industry awards. We are so proud of the CurliCue range, with over two years of hard work we were able to create a formula that is Australian made, high quality, and the best product for our loyal customers and curly girls, making the win even more meaningful.
This award category nominated six professional haircare products that are new to the market, and they were judged by a panel of renowned international industry professionals. This award not only solidifies Davroe’s position as a respected professional haircare brand, but also highlights the growing market demand for products that empower curly hair types.
“The main issues we observed for our curly-haired customers were dehydration, tangles, frizz, and lack of defined curl pattern.”Mary Centofanti
“Curly hair needs more love than other types, and the best way to manage that is to use nourishing products that work hard to care for your hair. With hydration in mind, we have removed drying alcohols as well as silicones, to not only reduce drying out of the hair, but allow for better moisture uptake, boosting overall hydration.”
The DAVROE CURLiCUE range features super nourishing plant oils, such as avocado oil and Kakadu Plum oil to hydrate, protect, smooth, and strengthen curly hair types, which can be prone to dryness and frizz. Adhering to the Curly Girl Method, these products have been specifically formulated without curl-compromising silicones, sulphates, and drying alcohols.
Davroe’s award-winning CURLiCUE products are:
CURLiCUE Cleansing Clay 300ml, a lightweight detoxing shampoo
CURLiCUE Deep Conditioning Rinse 300ml, a rich whipped conditioner
CURLiCUE Hydrating Hair Oil 50ml, a superfine intensely moisturising oil
The Davroe CURLiCUE range also includes
CURLiCUE Curl Balm 200ml, a protective, curl-activating styling balm, CURLiCUE Curl Activator 200ml, an anti-frizz spray to define curls, Rapid Dry Hair Wrap, an absorbent hair towel to reduce frizz and the Limited-edition CURLiCUE Curly Girl Approved pack, with all CURLiCUE products and vegan leather pouch