DAVROE Hair products are no stranger to the fashion runway having been used on some of the worlds most exclusive runways from NEW YORK to PARIS, DUBAI to NEW ZEALAND and of course SYDNEY.
This week Team Davroe were back to the runway for Australia’s premier fashion event of 2022
As the pinnacle event on the Australian fashion calendar, Afterpay Australian Fashion Week provides Australian designers with a global platform to connect with the world’s leading buyers and media. In 2022,
Crown Tower’s iconic VILLA 8888 set the scene for the 2022 AAFW debut of Michael Lo Sordo’s latest collection, in a quite literally heightened display of unbridled glamour perfectly capturing the essence of this iconic brand.
When sheer opulence is at every turn and within every garment, it stands to reason that the accompanying hair and beauty must also reflect this.
Who better than DAVROE to step in as Official Hair Sponsor and ensure that this was the case.
An ode to Australian glamour – sleek, sexy and never too much – the wet looks crafted by Hair Director Madison Voloshin and Davroe Team acted as the perfectly pared-back extension to Lo Sordo’s glamorous creations.
“This collection is all about embracing magic hour, desirability and celebrating a moment back to glamour”Michael Lo Sordo
Designed for the woman who stands out, MICHAEL LO SORDO is made For the romantic minimalist. and razor-sharp sophisticate His new collection is sbout elevated evening dressing, celebrating the New York social scene and party life after dark.
This season Michael has morphed jewellery into the collection to add a heightened sense of glamour and create a look for the sophisticated showgirl.
The key colour scheme is black and whites and luxe jewellery with an injection of crystal; a synergy between Michael Lo Sordo and Ryan Storer
Buoyed by an inherent understanding of style, vast experience with textiles and a creative genealogy. Michael demonstrated an uncompromising vision and resolve for quality and consistency.
Of the hair direction, Madison looked to this sleek and sexy approach and interpreted through the styles crafted on the 18 models walking.
“I took inspiration from Michael Lo Sordo’s collection,” Madison explained. “His suits are strong, and his dresses are sexy. The hair emulated this – sleek, sexy and strong”.
“To create the looks, hair was middle parted on each girl and painted down with a mixture of DAVROE CONSTRUCT, SMOOTHING BALM & ENDS REPAIR on the roots. Two tendrils were left out at the front sideburn, and hit with some REVIVE for textured movement.
Finally, ENDS REPAIR was used on the ends with liberal sprays of Ultimatum to set the look.”
Michael Lo Sordo’s coterie includes Margot Robbie, Rose Huntington-Whiteley, Rita Ora, Kim Kardashian. Gigi Hadid and Nicole Warne.
The final word in sophistication, and – quite literally – one of the highest points seen at AAFW22.
Over the coming weeks we will be sharing some behind the scenes exclusive footage from some of the headline shows and also bringing you some interviews with our hair design team.
DAVROE Styling range is available in three types of hold factor light, medium and strong giving you the high performing results you expect from our Natural, Vegan and Cruelty-free hair products
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