In a stunning display of creativity and innovation, Mariam Seddiq, the acclaimed designer adored by celebrities like Rita Ora, Kylie Minogue, and Kelly Rowland, took the stage at Afterpay Australian Fashion Week and DAVROE was their as hair partner of the show
Expect the unexpected was the message from designer MARIAM SEDDIQ during her show held, Wednesday 17th May 2023 at Afterpay Australian Fashion Week, Carriageworks.
Responsible for creating some of Australia’s most show stopping and daring looks, MARIAM SEDDIQ’S 23/24 collection was as unpredictable and spectacular as ever and was hailed as the show of the season.
With an atmosphere filled with anticipation and excitement, Seddiq embraced the element of surprise, captivating the audience from the moment her models graced the catwalk.
The collection was a testament to her fearless approach to design, as she flawlessly blended daring aesthetics with impeccable craftsmanship.
Mary Centofanti, Director of Davroe, expressed her excitement about collaborating with Mariam Seddiq during Australian Fashion Week.
The partnership between the two brands was a celebration of their shared appreciation for exceptional craftsmanship and their commitment to supporting Australian talent.
“It’s great to be back in Sydney for Australian Fashion Week, incidentally through Made in Australia Week, and working again with amazing designer Mariam Seddiq.
We love her beautiful, handmade in Australia designs, and wonderful synergy between both our brands”Mary Centofanti, Davroe Director.
Madison Voloshin Davroe Hair Ambassador led the hair team in partnership with Owner and Director of Davroe’s parent company Dresslier Mary Centofanti for the Mariam Seddiq AAFW 2023.
We spoke to Madison backstage and asked him to take us through the look for Mariam’s show:
“The look I developed was a simple but structured ponytail. Just like Mariams gowns, each hairstyle is tailor made for the girl wearing it.
“The more you look at the clothes the more details you notice, just like with the hair. From the front it seems like a simple pulled back look. Which doesn’t detract from the fashion, but from the back and the side you see the spice. The hair is magically frozen in mid-air..
a gravity defying ponytail that is as sharp as an ice pick.”
The atelier of Mariam Seddiq and the look created using Davroe’s hero styling product Construct go hand in hand to bring the audience a beautiful and unexpected visual experience. Finishing off the look with a glass like shine to elevating the hair to another world.”Madison Voloshin Davroe Hair Ambassador
How-To Create the Gravity Defying Ponytail look from Mariam Seddiq Runway show
- Spray down the hair using Tame Detangler so when applying Construct it is easily dispersed through the hair.
- Slick hair back using a brush and add Construct. Tie up in a high ponytail.
- Section pony and add wire into the middle.
- Pull back pony and twist at the same time.
- Finish ponytail with more Construct and diffuse dry hair.
- Add Ultimatum for extra hold.
- Finish off the look with Brilliance Shine Mist for a glossy wet look.