ABOUT US
Professional haircare.
No compromises.
Davroe is a full-concept haircare brand built for stylists and consumers alike. Backed by nearly a century of industry experience through parent company Dresslier, and driven by the Centofanti family’s longstanding commitment to quality, we set the standard for clean, effective, professional haircare in Australia.
WHO WE ARE
Built on nearly a century of expertise.
Family-owned and independently minded, Davroe has been built on the belief that professional haircare should never cut corners. We make decisions based on what’s right for the product and for the people using it.
We were the first professional haircare brand in Australia to go sulphate-free, paraben-free and cruelty-free — a standard we set before it was expected, and one we have never walked back from.
OUR PHILOSOPHY
Pure. Effective. Honest.
Our commitment is to develop the most honest and pure range of products available, for everyone. Not as a trend, not as a marketing position.
Every formula is developed with transparency and integrity. Nothing that does not earn its place in the product.
FORMULATIONS
Nature’s Actives
Every Davroe product is built around our proprietary Colour Protect Complex, a blend of naturally derived actives that work at the level of the hair cuticle to lock in colour, seal out damage and boost luminosity over time.
Davroe’s Colour Protect Complex locks colour molecules within the hair cuticle to prevent fading. Shields against UV rays, free radicals and environmental stressors.
Infuses antioxidants to enhance brilliance and long-term hair health.
QUINOA PROTEIN
STRENGTHENS & REPAIRS
GRAPE SEED EXTRACT
ANTIOXIDANT PROTECTION
KAKADU PLUM
VITAMIN C RICH
OLIVE LEAF EXTRACT
NOURISHES & SEALS
SUSTAINABILITY
Our Common Future
We use recycled cardboard across all our packaging and distribution cartons. Every product decision is made with the same commitment to reducing our footprint without reducing our standards.
PHILANTHROPY
The Little Heroes Foundation
For over a decade, Davroe has proudly supported The Little Heroes Foundation, a South Australian not-for-profit dedicated to the mental and physical health of children.
Through financial contributions, volunteer efforts and awareness campaigns, it is a partnership we are proud of and intend to keep.
